Lincoln to introduce four new battery-electric vehicles starting next year

Lincoln is following the buzz of Ford Motor Co.’s Capital Markets Day last month with plans to introduce four new battery-electric vehicles around its anchor products by the end of the decade — with the first coming next year.

The luxury brand provided a focused perspective on what Ford’s plans to invest $30 billion in electrification by 2025 and grow its connected vehicle services mean for it. Although Ford is first introducing full EVs as a Mustang SUV and an F-150 pickup truck, EVs represent a larger percentage of the luxury market than the mass-vehicle market. With a full lineup of electrified vehicles by 2030, Lincoln expects a majority of its sales globally will be fully electric by 2026.

“You typically see luxury clients more as tech adopters and certainly with the propulsion paired with that connectivity and that intelligence you get in the vehicle and those digital experiences, it makes sense we’re seeing that,” Lincoln President Joy Falotico said during a virtual news conference this week. “It’s going to be a transition period, and we want to make sure we have what clients want.”

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