August 14, 2022


The Automotive Of Paradise

New Harley-Davidson for the “Sport Segment” Coming July 13

Harley-Davidson shared a pic of a new motorcycle for “the sport segment” this morning, powered by the new 150-horsepower 1250cc Revolution Max engine it uses in the critically acclaimed Pan America. A “virtual launch” of the new bike is scheduled for July 13, 2021, at 10 a.m. CDT – and the link to sign up is down below.

“Sport segment” to Harley can be a bit loosely defined. If you’re thinking Bronx streetfighter, the truth may be closer to the cruiserish sportbike, possibly to be called Nightster or Custom 1250, that Dennis Chung wrote about in March and again in April. Whatever it is should be a hoot with that engine.

Harley-Davidson Press Release:


Virtual Launch Registration Now Open 


MILWAUKEE, WI (June 21, 2021) – Harley-Davidson announces a new mid-season motorcycle reveal, “From Evolution to Revolution.” This virtual launch experience will be held July 13, 2021, at 10 a.m. CDT. This new model follows the exciting arrival of the Harley-Davidson Pan America 1250 with its all-new Revolution Max powertrain in dealerships around the world.

“Following the successful launch of our first adventure touring motorcycle, the Pan America, we are excited to reveal another all-new motorcycle, built on the Revolution Max platform in the sport segment, showcasing unmatched Harley-Davidson technology, performance and style,” said Jochen Zeitz, chairman, president, and CEO Harley-Davidson.

The one photo Harley sent out this morning, of just the engine, looks a lot like this pic of the Custom 1250 prototype they shared earlier in the year.

The reveal event will preview details of the new motorcycle model and will include presentations by Harley-Davidson leadership, product experts and the passionate riders who are developing and bringing to market another powerful new motorcycle coming to Harley-Davidson® dealerships in 2021.

To take part in the “From Evolution to Revolution” virtual launch experience, register now at